Lay’s Human Claw Grabber Machine
Lay's installed a pop-up claw crane machine in Japan, that allowed participants to climb into the machine, be the claw, and grab their goods.
Sausage Party: Grocery Store Prank
To promote the release of his new film Sausage Party, Seth Rogen played a prank on New York City shoppers. For the experimental stunt, they placed realistic animatronic food around the store. What appeared to be an ordinary piece of food
Nike’s LED Running Track
The sick activation is part of Nike's latest shoe launch. Even non-runners will be into this track that let's you compete against yourself.
Jam3’s ‘Invisible Highway’ flexes Google’s new AR software dev kit
To inspire developer projects, the launch included a handful of experiments that illustrate ARCore’s capabilities. Invisible Highway, created by digital agency and production company Jam3, puts an AR spin in remote control cars, and adding a dose of Canadian whimsy along the way.
Bear71 VR: An Interactive Documentary
Bear 71 is the story of a female grizzly bear monitored by the wildlife conservation offices from 2001 - 2009. The bear lived her life under near camera surveillance and was continually stressed by the interactions with the human world. She
ASICS presents the Blackout track
The power of the mind is well known and it's understood that your mental state can play a huge part in the way you perform when you run, but how much does the environment in which you carry out your
Move Mirror by Google
Check out the new move mirror by google which uses posenet in order to display images which are related to your bodily positioning. Check it out! https://www.youtube.com/watch?time_continue=1&v=JvzkFJW6LIU&feature=emb_logo
Michelob Hosts the Fitness Class of All Fitness Classes
Los Angeles, CA – Built by technology, powered by the people. That was the theme of a highly unique outdoor workout experience hosted in Los Angeles by Michelob ULTRA. The event featured four workout stations including Vixen, Cyc, Curtis Williams Training
ACC Creation – Act Festival
Huge stroboscopic datastreams, hypnotic human-machine choreographies, a cacophony of Korean, Japanese, English, German, and French – ten weeks ago, from November 25th to 28th 2015, an unlikely cross-cultural exchange took over the all new ACT Center in Gwangju, South Korea.
400 LED fixtures displaying generative visuals
LE Miami brings travel industry leaders from around the world together for a week of parties and business meetings at the Miami Beach Convention Center. Optical Animal was commissioned by LE Miami to design a series of immersive volumetric light