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SAP VIRTUAL SHOWCASE BY MASTEROFSHAPES

Masterofshapes recently created the SAP Virtual Showcase for the SAP SAPHIRE event. Typically Sapphire is a 3 day annual summit attended by 26,000 customers, partners and employees from 180 countries. With a global pandemic, the event was canceled. This is how Masterofshapes transformed a physical activation into an interactive online experience.

This project utilized multiple disciplines that all came together to make something cohesive and engaging. SAP is behind the scenes or the backbone of a lot of companies but it’s hard to tell that story without showing an example. For this project, they created a fictitious brand called “commit” that uses SAP to power their intelligent enterprise.