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  /  Experiential Marketing   /  Jam3’s ‘Invisible Highway’ flexes Google’s new AR software dev kit

Jam3’s ‘Invisible Highway’ flexes Google’s new AR software dev kit

To inspire developer projects, the launch included a handful of experiments that illustrate ARCore’s capabilities. Invisible Highway, created by digital agency and production company Jam3, puts an AR spin in remote control cars, and adding a dose of Canadian whimsy along the way.