During the SXSW Festival in 2014, Twitter and Oreo came together to create an experiential strategy like no other. Guests of the festival could receive a uniquely flavored Oreo Cookie (made my a 3D printer) that was determined by which flavors were trending on Twitter during that very moment. Mondelez International described the experience as “deliciously hyper-personalized and customized snacks based on real-time data collection.”
