Recent Posts
Latest News
02 May, Thursday
° C
    Top
    Image Alt

    Creative Technology

      /  Experiential Marketing   /  3D Oreos at SXSW
    Experiential Marketing

    3D Oreos at SXSW

    During the SXSW Festival in 2014, Twitter and Oreo came together to create an experiential strategy like no other. Guests of the festival could receive a uniquely flavored Oreo Cookie (made my a 3D printer) that was determined by which flavors were trending on Twitter during that very moment. Mondelez International described the experience as “deliciously hyper-personalized and customized snacks based on real-time data collection.”

    By
    0

    What's your reaction?

    Cool
    0
    Dislike
    0
    Geeky
    0
    Like
    0
    LOL
    0
    Love
    1
    NSFW
    0
    OMG
    0
    WTF
    0

    RELATED POSTS

    Engagement Marketing

    Every 12 years, the 2 biggest Rugby powers, the New Zealand All Blacks and the British & Irish Lions clash in an epic Rugby experience. Historically, this rivalry has determined who had the best Rugby team in the world. This

    Technology

    Brazil based company Reclame Aqui is taking facial recognition to a new level. Their app, "Corruption Detector" allows users in Brazil to detect which of their politicians have a history of corruption, simply by taking a picture of that politician.

    Augmented Reality, Creative Technology, Social Media, Technology

    Air Jordan, Snapchat, Shopify, Darkstore, and R/GA all teamed up to celebrate both the pre-release of the new Air Jordan sneaker and the NBA All-Star weekend with the creation of a very unique social commerce experience. A new Snapchat A/R