Trojan horse Burger King stunt helps moviegoers flout food rule
In order to avoid new movie theatre laws, Burger King "hacked" the Whopper into movie theatres with a concession item known as the “King Popcorn”. Served in a bag identical to those sold in theatres, a Whopper and fries are positioned
Disney pushes VR and AR further with New Haptic Pneumatically-Actuated Jacket
Disney is constantly pushing the boundaries in experiential marketing and immersive technology. https://www.youtube.com/watch?v=5BOFHEow608