Disney pushes VR and AR further with New Haptic Pneumatically-Actuated Jacket
Disney is constantly pushing the boundaries in experiential marketing and immersive technology.
LayerSS – a layer o...
LayerSS places virtual art objects made by Sila Sveta into the real surroundings with the help of secret tags located throughout the club. All the digital objects live in rhythm with music and sounds around. We really love the idea
Lay’s Human Claw Gr...
Lay's installed a pop-up claw crane machine in Japan, that allowed participants to climb into the machine, be the claw, and grab their goods.
Sausage Party: Grocery St...
To promote the release of his new film Sausage Party, Seth Rogen played a prank on New York City shoppers. For the experimental stunt, they placed realistic animatronic food around the store. What appeared to be an ordinary piece of food