The Jumpman Jumps all over Snapchat
Air Jordan, Snapchat, Shopify, Darkstore, and R/GA all teamed up to celebrate both the pre-release of the new Air Jordan sneaker and the NBA All-Star weekend with the creation of a very unique social commerce experience. A new Snapchat A/R lens was created featuring MJ from the iconic Jordan free-throw dunk as a movable lens in the app for users to play with and post about. The lens also allowed users to purchase the new Air Jordans through Snapchat. Check out the video below to see how this whole experience looked!
3D Oreos at SXSW
During the SXSW Festival in 2014, Twitter and Oreo came together to create an experiential strategy like no other. Guests of the festival could receive a uniquely flavored Oreo Cookie (made my a 3D printer) that was determined by which
Lay’s Human Claw Gr...
Lay's installed a pop-up claw crane machine in Japan, that allowed participants to climb into the machine, be the claw, and grab their goods.