Lay’s Human Claw Grabber Machine
Lay's installed a pop-up claw crane machine in Japan, that allowed participants to climb into the machine, be the claw, and grab their goods.
Bear71 VR: An Interactive Documentary
Bear 71 is the story of a female grizzly bear monitored by the wildlife conservation offices from 2001 - 2009. The bear lived her life under near camera surveillance and was continually stressed by the interactions with the human world. She
400 LED fixtures displaying generative visuals
LE Miami brings travel industry leaders from around the world together for a week of parties and business meetings at the Miami Beach Convention Center. Optical Animal was commissioned by LE Miami to design a series of immersive volumetric light
The Jumpman Jumps all over Snapchat
Air Jordan, Snapchat, Shopify, Darkstore, and R/GA all teamed up to celebrate both the pre-release of the new Air Jordan sneaker and the NBA All-Star weekend with the creation of a very unique social commerce experience. A new Snapchat A/R
Intel Puts on a Show at the Olympics
The 2018 Winter Olympics in Pyeongchang, South Korea featured high flying action, not only from some of the world's best athletes, but also from Intel's drones. The tech company set out to set a world record by flying over 1,200
Woman dupes dozens of Tinder dudes into the Tinder Hunger Games
One of the participants says he met a woman named Natasha through the hookup app and she invited him to meet her at the public space to watch her friend DJ — but he arrived to a totally surreal scene. She
The Millennium Falcon brings Hollywood to a standstill!
The iconic YT-1300 Corellian light freighter, otherwise known as The Millennium Falcon. A vast reconstruction of the famous ship served as one incredible centerpiece for the red carpet gathering. And in doing so, its colossal scale led to one of the world’s
Trojan horse Burger King stunt helps moviegoers flout food rule
In order to avoid new movie theatre laws, Burger King "hacked" the Whopper into movie theatres with a concession item known as the “King Popcorn”. Served in a bag identical to those sold in theatres, a Whopper and fries are positioned
JORDAN BRAND INTERACTIVE SKILLS AND DRILLS
https://vimeo.com/213129234 Check out this interesting interactive experience developed for you by Float Hybrid. Using specially positioned sensors and motion capture technology, Float has developed a machine that displays your control, focus, speed, agility and endurance data from participation in their game
NFL Augmented Reality Face Painting
Check out this awesome NFL augmented reality face painting app by Float Hybrid.