A Hair-Raising Message

The Swedish Childhood Cancer Foundation is a non-profit organisation dedicated to raising money to prevent and combat cancer diseases in children. Make a donation: https://www.barncancerfonden.se/en/i-… A hair-raising message is a price winning campaign. The strategy behind this campaign was to interpret a previous pharmacy ad for shampoo. We created an engaging experience in a digital billboard for every traveler who passed the metro station Odenplan in Stockholm. The digital billboard reacted on trains passing by through motion sensors. People were encouraged to donate with their smartphone.

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