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  /  Experiential Marketing   /  Renault Creates an Out of the Ordinary Experience in VR

Renault Creates an Out of the Ordinary Experience in VR

The Renault “Out of the ordinary driving experience” digital activation completes the 360 ° campaign developed by Publicis Conseil and seduces with its innovative story-telling, which is adapted to New Koleos’s core target, composed of top managers and entrepreneurs.

Two closely related films compose the activation, offering a unique digital experience for Internet users becoming protagonists in the discovery of the vehicle.

In the “stunt” film, a genuine trigger of the digital campaign, three businessmen are travelling on a plane. During the flight, each one of them has the chance to experience a test drive of the New Koleos in virtual reality. Thanks to a succession of surprising situations, our protagonists quickly realise that virtuality can be very close to reality …

After having caught the attention of connected people, the “stunt” film is replaced on the social networks by the follow-up of the campaign: a virtual reality test drive.

Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.