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      /  Experiential Marketing   /  3D Oreos at SXSW
    Experiential Marketing

    3D Oreos at SXSW

    During the SXSW Festival in 2014, Twitter and Oreo came together to create an experiential strategy like no other. Guests of the festival could receive a uniquely flavored Oreo Cookie (made my a 3D printer) that was determined by which flavors were trending on Twitter during that very moment. Mondelez International described the experience as “deliciously hyper-personalized and customized snacks based on real-time data collection.”

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