Experiential Retargeting combining Big Screen and RFID Tech Melts Hearts to Find New Dog Owners

Experiential Marketing techniques can be combined with digital marketing technologies in order to create some really unique ideas. Check out this experiential advertising stunt which combines a big screen and really cool RFID Technology.

Using hand-out flyers integrated with RFID Technology, Battersea was able to retarget individuals who were interested in adopting an animal by taking a flyer. As the individuals passed through the event space, they were constantly reminded that they want a pup by tracking their movement and playing video of a puppy showing interest in them at every opportunity. Really cool use of experiential marketing and technology together in one activation.