HP Treats Millennials to a Unique VR Experience
HP had festival-goers lined up to experience its 11,000-square-foot dome, “The Antarctic,” and the interactive engagements housed within the HP Lounge, a smaller dome where they could get hands-on with HP’s laptops, workstations and other high-tech doo-dads. As official technology sponsor of the festival, HP powered all Coachella festival registration with nearly 150 HP products. Nearly 100 HP products and accessories powered HP Coachella activations as well.
The Antarctic dome housed a 500-seat projection theater that offered a 360-degree audio-visual, projection-mapped experience of tech-art collaborations with artists Android Jones and Obscura. Fifteen minutes of digital art, animation and music created on HP Workstations wowed attendees during the Antarctic experience.
Lay’s Human Claw Gr...
Lay's installed a pop-up claw crane machine in Japan, that allowed participants to climb into the machine, be the claw, and grab their goods.
Sausage Party: Grocery St...
To promote the release of his new film Sausage Party, Seth Rogen played a prank on New York City shoppers. For the experimental stunt, they placed realistic animatronic food around the store. What appeared to be an ordinary piece of food
Nike’s LED Running ...
The sick activation is part of Nike's latest shoe launch. Even non-runners will be into this track that let's you compete against yourself.