Nike’s LED Running Track
The sick activation is part of Nike's latest shoe launch. Even non-runners will be into this track that let's you compete against yourself.
Corrupt Images
Brazil based company Reclame Aqui is taking facial recognition to a new level. Their app, "Corruption Detector" allows users in Brazil to detect which of their politicians have a history of corruption, simply by taking a picture of that politician.
The Jumpman Jumps all over Snapchat
Air Jordan, Snapchat, Shopify, Darkstore, and R/GA all teamed up to celebrate both the pre-release of the new Air Jordan sneaker and the NBA All-Star weekend with the creation of a very unique social commerce experience. A new Snapchat A/R
Popeyes Marinating Machine
Check out the marinating machine by Pop-Eyes Chicken!
NFL Augmented Reality Face Painting
Check out this awesome NFL augmented reality face painting app by Float Hybrid.
Cheetos Vision: Everything looks better with Cheetos
Cheetos, one of the flagship brands from PepsiCo's Frito-Lay division, is inviting fans to see the world in a whole new light – a dangerously cheesy one – thanks to the new "Cheetos Vision" app launching today at SXSW 2018.
LINES – an Interactive Sound Art Exhibition
LINES is an interactive sound art exhibition created by Swedish composer Anders Lind in 2016. Lines attached to the wall, on the floor and hanging from the ceiling in combination with sensors and electronics are forming three novel music instruments.
MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’
MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge
Fearful Symmetry – An Interactive Art Installation
Check out this amazing interactive art installation. Visit NVE Experience Agency to learn more about elevating your next experiential marketing program. Original post: Creative Applications