Toys R Us looks to attract shoppers with Augmented Reality
It’s been a tough couple of weeks for retailer Toys R Us. The toy retail chain which has a significant global footprint filed for bankruptcy in the United States and Canada last month. The battle isn’t over yet, and in the face of mounting pressure to compete with online rivals such as Amazon, they’ve decided to create their own augmented reality application just in time for the holiday season.
Visit NVE Experience Agency to learn more about elevating your next experiential marketing program.
Lay’s Human Claw Gr...
Lay's installed a pop-up claw crane machine in Japan, that allowed participants to climb into the machine, be the claw, and grab their goods.
Sausage Party: Grocery St...
To promote the release of his new film Sausage Party, Seth Rogen played a prank on New York City shoppers. For the experimental stunt, they placed realistic animatronic food around the store. What appeared to be an ordinary piece of food
Nike’s LED Running ...
The sick activation is part of Nike's latest shoe launch. Even non-runners will be into this track that let's you compete against yourself.