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  /  Experiential Marketing   /  See Beyond the Edge with Samsung Galaxy Edge

See Beyond the Edge with Samsung Galaxy Edge

Samsung uses a digital billboard as live notification system. Showcases a feature on the new Galaxy S6 edge+ on a street corner. DDB Stockholm, together with production company STOPP constructed a digital billboard that wrapped around the corner, making it face two directions simultaneously. It connected to a publishing system that let an editorial staff tailor messages for situations that arose, viewing down both angles.