Ben & Jerry’s put a giant cereal bowl filled with plastic balls in the middle of New York City’s Grand Central Station, at peak commuting time, and asked passersby to jump into it.
Though a risky time and place for stopping people in their tracks, it seemed that commuters couldn’t resist the unexpected opportunity to indulge in something so far removed from the norm, with many taking the brand up on the offer of diving into the colourful bowl.
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