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  /  Guerrilla Marketing   /  Trojan horse Burger King stunt helps moviegoers flout food rule

Trojan horse Burger King stunt helps moviegoers flout food rule

In order to avoid new movie theatre laws, Burger King “hacked” the Whopper into movie theatres with a concession item known as the “King Popcorn”. Served in a bag identical to those sold in theatres, a Whopper and fries are positioned in the base of the bag which is concealed by a layer of popcorn.