Trojan horse Burger King stunt helps moviegoers flout food rule
In order to avoid new movie theatre laws, Burger King “hacked” the Whopper into movie theatres with a concession item…
Shop The Look with Zara’s New AR Experience
Zara’s new ‘Shop the Look’ augmented reality app is doing away with tired in-store mannequins, using the highly popular technology…
MillerCoors and IPG Media Lab Team to Provide ‘Miller Lite On-Demand’
MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services…
Fists up! Farnham Ale & Lager’s experiential stunt hurts!
Farnham set up a punch bag to visually demonstrate the perfect punch of bitterness found in their beverages. Designed to…
Jeff Koons x Snapchat
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The “Real” Game of Thrones Marathon
For the launch of Game of Thrones season, seven, Sky and M&C Saatchi created the first TV marathon actually run…