Cheetos Vision: Everything looks better with Cheetos
Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, is inviting fans to see the world in a whole new light – a dangerously cheesy one – thanks to the new “Cheetos Vision” app launching today at SXSW 2018. Available on the App Store, Cheetos Vision is an artificial intelligence-powered camera that turns everything you see into Cheetos.
Cheetos Vision allows users to transform everything they see into unbelievable Cheetos-inspired creations. Users can then share their signature Cheetos images and videos directly on social media. Fans can even use Cheetos Vision to transform their profile photos into dangerously cheesy Cheetos creations.
“The Cheetos brand is always on the cutting edge of playful fun, so it’s only natural we would leverage AI to help fans see the world through a Cheetos lens,” said Rachel Ferdinando, vice president of marketing, Frito-Lay North America. “We’re excited to launch Cheetos Vision alongside so many other disruptive technologies at SXSW.”
The Cheetos Vision launch includes ads geo-targeting attendees at SXSW 2018. For more information, visit www.Cheetos.com.
Lay’s Human Claw Gr...
Lay's installed a pop-up claw crane machine in Japan, that allowed participants to climb into the machine, be the claw, and grab their goods.
Sausage Party: Grocery St...
To promote the release of his new film Sausage Party, Seth Rogen played a prank on New York City shoppers. For the experimental stunt, they placed realistic animatronic food around the store. What appeared to be an ordinary piece of food
Nike’s LED Running ...
The sick activation is part of Nike's latest shoe launch. Even non-runners will be into this track that let's you compete against yourself.